Punto de Fuga celebrates its 10th anniversary and therefore we want to thank all
our customers, partners and friends who have been with us
Retrieve the value of the ...
"The role of research to catch up after years of crisis in many brands, budget issues have detracted. Just some of the characters we wanted to talk ... "
Punto de Fuga release new website in line with our philosophy. The journey to the consumer, how and with whom to do it is the centerpiece of this personal and interactive website for which we discover as the perfect travel companions for all your projects
Our deep knowledge of the consumer, commitment to quality analysis and partnership relationship with our clients allow us to assume constant challenges approaches, prices, timings and innovation.
Punto de Fuga, we are 24 people
who are hopeful, daring and have great experience in the area
We are experts in trends, reach Insights
and society keys
Our added value lies in the quality of analysis, thought and interpretation
We provide adaptive and fast solutions
We seek the best way to find the answers. And if not, we created ad hoc
for our customers
We explore go beyond
and like challenges
Team work and analysis
Integrate different perspectives,
we focus on the richness of group analysis
We work as an extension
of the marketing teams
Closeness and bond
Establish stable relationships
and we like to be careful with each of the projects in which we participate
Aply new tools
In point of sale and purchase process:
Shopper y retail
Meet Your Shopper
Funnel and purchase Archetypes
Price and promotions:
Mobile Shopper Test
Pre analysis (incidence of changes in packaging, assortment, new, brand visibility and purchase)
Post analysis (studies of effectiveness and impact of brand PoS actions, Shopper Launch Test with first buyers
Concept Test / product/ pack
Test de MIX
Qualitative “Ready to Go”: 3 days from approval to results
Focus Groups to Use: gear all the parts of the mix
Concept Screening, TURF & MAXDIFF
PROFESS: Qualitative and Quantitative
Innovation plan business oriented (expert model)
Creativity training (attitudes, techniques..)
Inspiration for Innovation:
Dives "A day in the life of the consumer"
Trends sensors with continuous collection of inspirational material
Qualitative applied to the company: satisfaction surveys, identity and culture, corporate reputation, evaluation of internal processes
Quantification of internal variables
Measure service satisfaction
Consumer Link Programs
Trade Insight Programs
Writing Concept sessions
Training Insights detection
Marketing training and Research teams
Studies of trends and paradigm shift
Studies continuous deepening lifestyle
U & A, baseline studies and market analysis
Eye tracking, thinking aloud
Face emotions, non verbal analysis: storyboards, moodboards, clouds mental maps empathy, cardsorting
Hybrids: Interviews 4
Experimental: Groups of confrontation
New scenarios and devices:
Discourse analysis in forums, blogs and RRSS
APPS mobile phones and tablets
Natural environment: spontaneous interceptions groups in pubs, sports facilities, etc.
OPTIMISTIC, INNOVATIVE AND GENUINE, she is the charme with PDO. She knows better than anyone the “in” and trendy places but at the same time, if you join her, you could also enjoy the essence of classics
VERSATILE, CRAFTY AND ADAPTIVE, do not let her sweetness and discreet appearance mislead you. She will propose powerful plans and you will always be safe with her. She is ithe "MacGyver" of the team!
QUIET, AND ALWAYS IN A POSITIVE ZEN MOOD, if you travel with him you could implement his own mathematical formula:
75% reflexiveness + 25% improvisation = Plazas
CLOSE, FUNNY AND VERSATILE, her good vibes motivate us along the way, and although his passion is photography, she will always surprise you with many ways to make the trip even more fun
TENDERNESS, MEDIATION AND PROTECTION, she always try to plan the next trip in a rational way, but she finally enjoys it to the fullest when she allows her heart to talk
OPTIMISTIC, ENERGETIC, CHEERFUL… Livening up the trip!
She’ll take you to places that only the bold dare to explore. Fearless, she’ll take you to exciting places – not for the faint hearted!
IMPULSIVITY, SENSE OF HUMOR AND ENJOYNMENT AS HARD AS SHE CAN, she has the know how in life and will help you to squeeze all the juice of your trip. As she always says: "take it easy and enjoy my friend!"
EXPRESSIVE, ATTENTIVE AND DETERMINED, he takes care of all the travel details and get the spirits never fail, it doesn’t mind how big is the slope to continue the way
BOOKISH, CAREGIVER AND CAREFUL, CREATIVE AND TALKATIVE, passionate about travelling companion who get infect you with his unique way of living each experience
RESTLESS, DYNAMIC AND ELECTRICAL ... versatile as they come, travel with her is unpredictable: she will propose equaly an urban or recesses, cultural or gastronomic site, with friends or with family, shopping or climbing ... plan. She is 100% dynamism!
EARTHLY, DIRECT AND HONEST, traveling with him is to see things in the most authentic way, "a spade a spade" is his philosophy, and he will encourage you to kindly taste together his award winning wine, Viña Tuelda
CONSISTENT WITH a STRONG PERSONALITY AND MERRY, Montse and her plans. Fancy a beer? Do not worry, wherever your destination she will arrange to have all social events in motion
STRENGTH, VISION AND BASIS, Chef of the expedition. Thus you have a different cuisine, exquisite and unforgettable journey, leaving deep memory marks
METHODICAL, PRACTICAL and STRAIGHT-FORWARD, even if you stay isolated in the middle of the jungle, you will find the most ingenious and efficient way to get you out of any trouble so you can continue your adventure
ORGANIZER, EFFICIENT AND A BOOST, travel with her means not miss anything, Plans with children? a violin concert ?, a basketball match? Although it may seem stressful, don´t worry! She always gets it
TIDY, PERSEVERING AND FUNNY, she is a natural on the Internet, she will track any web to find you the best plan for your next getaway
POSITIVE, CREATIVE AND ENJOYABLE, he will re-discover you every place like if it was your first time, showing you new nuances you missed before
SOCIABLE, CREATIVE AND CLOSE Always by your side and ready to help you, she will make you feel comfortable in any route, as much blockages you find in the way
CAREFUL, STRUCTURED AND THOUGHTFUL, she is the essential travel companion. She have all the supplies under control in her backpack and she will take care to never miss a great snack in the middle of the journey. , which deals with all provisions have in the backpack and organize them to never miss a great snack
CALM, POSITIVE AND UPBEAT. Despite he loves to plan and organize each travel, he will never say no to an unexpected change of plans
EXPERT, FRIENDLY AND HANDY, thanks to his background on travel, you will never get lost by his side. Sweet-tooth, he knows the sweetest places in the world
RESTLESS, CURIOUS and SOCIABLE. On each trip wants to learn something new, so she will dare to go away from the road. She´ll keep the guide on the bag and will listen to people who crosses her path. She knows it's the best way to discover the most authentic places.
NEIGHBOURING, STAID and DECIDED. Calm and quiet for your senses, do not miss anything. Breathe, observe, think ... and enjoy the ride.
CURIOUS, DRIVEN AND THOROUGH. With her, you’ll always feel that you are travelling along new paths. She’ll check travel tips and routes to the detail, but then add some sparkle to make the journey unforgettable.
"Passion about the world"
Half German, half Argentinian, she’s an experienced travel guide and a delightful companion.
You’ll be surprised by her structured creativity, and her sketches will provide the good memories. She will skilfully lead you to the right destination.
"The data guy"
A travel guide on legs, he’ll provide you with data, information, people, companies… You name it!
He’ll take you to exclusive places only he knows about.
Our Millennial is the most adequate colleague to explore new territories. The perfect combination between freshness and sweetness: staying calm no matter what. With just a few indications she finds the perfect path immediately.
Phone: 913 60 53 93
C/Gran Vía 26, 5º Izq 28013
Phone: 934 76 14 94
C/Roger de Lluria 120, 2ª 08037
In downtown Madrid ¡Feel the beat of the city!
From the airport
CAB it takes 20 minutes
UNDERGOUND about 45 minutes. L1, Gran Vía station
From Atocha Renfe station
CAB it takes 5 minutes
UNDERGOUND about 15 minutes. L1, Gran Vía station
From Chamartín station
CAB about 15 minutes
UNDERGOUND about 30 minutes. L1, Gran Vía station
Our street! The centennial Gran Vía,
1.3 km to drink, to eat, to go shopping, to go the cinema or theater or enjoy the best musicals
La Puerta de Alcalá
Undisputed icon of the city
La Puerta del Sol
The center to enjoy the Spanish New Year’s Eves and the origin of the main highways, the “Km. 0” . The epicenter of tourism in the capital that you must visit!
El Parque del Retiro
You will walk through the same places that royalty two centuries ago. Notice for runners : this is your place!
Want to feel Madrid? Demand squid sandwich in all its bars and take it to the square of the sixteenth century
Palacio Real y
Catedral de la Almudena
Facing each other, the set of most emblematic buildings of the capital
¡The real downtown!
Just a few streets away from Paseo de Gracia street
CAB about 20 minutes and you´re here
TRAIN 30 minutes. Paseo de Gracia station
From Sans station
CAB about 5 minutes
TRAIN 10 minutes. Paseo de Gracia station.
UNDERGROUND “L3” 10 minutes. Paseo de Gracia station.
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