PFFriday 8Feb

Amazon, for the wedding lists
The platform seems to be launching an offensive with a service tipically associated to El Corte Inglés
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Mattel and National Geographic become allies
The toy maker reaches an agreement with the content channel to create a product line focusing on scientist dolls
Read MoreAn app that rewards tourist for walking
Tourists are encouraged to walk around Barcelona by rewarding them in cryptocurrency and discounts that vary depending on the places visited

“Customization” of Nutella’s jars
Ferrero has launched an action that allows to customize its jars with a name, picture, background, message…
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Mercadona quits plastic
The chain has announced that as of April 2019 all plastic bags will be substituted by paper or recicled ones
Read MoreGuinness calls for consumption…
…moderate consumption of alcohol with a transparent beer

Hemper allows online bargaining
Designer’s backpacks made in Nepal at a price determined through bargaining. A way to bring the nepali culture closer using the brand
Read MoreBurger King returns to the Super Bowl with Andy
Burger King surprised everyone with a soft campaign compared to what they usually do, far from the action they carried out in Sweden

Font Vella presents Coach2o
It is a smart cap connected to an app that allows you to keep track of the hydration and reminds you to drink
Read MoreChanging bad habits with healthier ones
The latest campaign of Campofrío’s Finíssimas encourages the consumer to change daily little or big temptations with healthier yet tasty ones

Lidl keeps innovating with organics
Nearly half of the Spanish households buying organic yogurts do so at Lid. The brand keeps betting on new varieties
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