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PFFriday 8Feb

Amazon, for the wedding lists

Amazon, for the wedding lists

The platform seems to be launching an offensive with a service tipically associated to El Corte Inglés

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Mattel and National Geographic become allies

Mattel and National Geographic become allies

The toy maker reaches an agreement with the content channel to create a product line focusing on scientist dolls

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An app that rewards tourist for walking

Tourists are encouraged to walk around Barcelona by rewarding them in cryptocurrency and discounts that vary depending on the places visited

“Customization” of Nutella’s jars

“Customization” of Nutella’s jars

Ferrero has launched an action that allows to customize its jars with a name, picture, background, message…

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Mercadona quits plastic

Mercadona quits plastic

The chain has announced that as of April 2019 all plastic bags will be substituted  by paper or recicled ones

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Guinness calls for consumption…

…moderate consumption of alcohol with a transparent beer

Hemper allows online bargaining

Hemper allows online bargaining

Designer’s backpacks made in Nepal at a price determined through bargaining. A way to bring the nepali culture closer using the brand

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Burger King returns to the Super Bowl with Andy

Burger King surprised everyone with a soft campaign compared to what they usually do, far from the action they carried out in Sweden

Font Vella presents Coach2o

Font Vella presents Coach2o

It is a smart cap connected to an app that allows you to keep track of the hydration and reminds you to drink

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Changing bad habits with healthier ones

The latest campaign of Campofrío’s Finíssimas encourages the consumer to change daily little or big temptations with healthier yet tasty ones

Lidl keeps innovating with organics

Lidl keeps innovating with organics

Nearly half of the Spanish households buying organic yogurts do so at Lid. The brand keeps betting on new varieties

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