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PFFriday 22Feb

New positioning

Caixabank’s corporate claim changes:  “Listening, Talking, Making”

Doritos and dirty fingers

Once you’ve finished the pack and got your fingers dirty you’ve got a problem. The new packs of Doritos plans on putting an end to dirty fingers

Donettes reinvents itself

Donettes reinvents itself

Its new digital campaign uses social media as a common thread. Besides, its visual identity has been renewed with changes in packaging and logo

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Recycling at the stadium

Fighting anxiety while watching your team play by eating sunflower seeds is a common thing. The innovation comes when you turn the waste into fertiliser

Volkswagen creates a van for cats

Volkswagen creates a van for cats

In winter more than 140.000 street cats look for shelter under vehicle engines. Taking advantatge of Wednesday the 20th being the cat day, Camper Cat was born

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Hero launches new jars with messages

Hero launches new jars with messages

Their jams come with limited edition desings including positive and inspiring messages

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Nuii, new premium icecream brand

Nuii, new premium icecream brand

Froneri, company born in 2016 from the merging of Nestlé’s icecream division and the manufacturer of R& that includes in its range Maxibon, Pirulo, Extreme… launches Nuii

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