Punto de Fuga. The Value of People Insight

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Mar 2020
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Blog

THE NEW ROLE WHICH THE BRANDS PLAY IN OUR SOCIETY

Traditionally, brands have been present at all levels in our society. They always have been a very i…...

News

We were at the Horeca event ot the year (HIP | Horeca Professional Expo)

This week the HIP | Horeca Professional Expo, the biggest annual innovation event in the HORECA chan…...

PFNews

PFNews - This week...

Nestlé Aquarel with Mr Wonderful
Tinder+Glovo
Bankia bets on the stock markets
IKEA launches “bee home”
...y más

Research based on a thorough knowledge of PEOPLE, in order to provide brands with INSIGHTS that bring added VALUE

Quality

Agilty

Flexibility

Innovation

Daringness

Expertise

Our Experience

We have a long trajectory in market research.

Consumers interviewed in the last year

Focus Groups conducted in the last year

Studies carried out

Years in the market

Our Solutions

I am at the
sarting point

I need to lay the foundations, take the market’s pulse, soak up trends.

Trend and paradigm shift studies.

Continuous lifestyle insight studies

U&A, baseline studies and basemarket analysis

I am looking for new ideas
for my business

I need support to define focal points, analyse opportunities and find inspiration to create ideas.

Innovation planning for companies (expert model).

Creativity training (attitudes, techniques...)

Inspiration for Innovation
Immersion: "One day in the life of the consumer".
Trend sensors with continuous collection of inspirational material.

I already have some ideas...
I want to give shape to them

I start with something abstract that I need to specify or I have defined something that I want to optimize.

Concept Labs.

Creation of territories.

Concept tuning.

Focus Groups to Use: to gear all parts of the mix.

Concept Screening, TURF & MAXDIFF.

PROFESS: Qualitative and quantitative.

I want to assess my
market proposals

To test my ideas and decide on the best alternative.

Concept/Product/Packaging Testing.

Advertising Pre-test

Mix Testintg

Succes index.

Satisfaction studies.

Volumetric studies.

“Ready to Go” qualitative studies": 3 days from approval until delivery of results.

Qualitative Online Research

I already have my strategy... Now i want to hit the mark in de moment of truth

I need my marketing communication to be convincing and my point of sale actions to be mobilising.

Point of sale and shopping process
Shopper and retail
Meet Your Shopper
Trade Insights
Funnel and shopping archetypes
Touchpoints

Communication
Advertising Post-tests
Trackings

Price and promotions
Mistery shopper
Mobile Shopper Test
Pre-Analysis (incidence of changes to the packaging, assortment, novelties, visibility and brand purchase)
Post-Analysis (studies on the effectiveness and impact of brand in POS actions, Shopper Launch Test with first buyers)

I would like to take advantage of new tools and disciplines

Adapt new approaches and devices, to be where my consumer is.

Tools
Eye tracking, thinking aloud
Face emotions, non-verbal analysis: storyboards, mood-boards, mental clouds, empathy maps, card sorting.
Hybrid research: Interviews to 4.
Experimental research: Confrontational groups.

Multidisciplinary
Neuroscience.
Strategic consulting.
Design Thinking.

New scenarios and devices
Internet.
Analysis of the discourse in Forums, Blogs and Social Networks.
APPS on mobile phones and tablets.
Natural environment: spontaneous interceptions, groups in bars, sports facilities, etc.

My goals are within my organization

I need to optimize the development of my company, my computers to interact with the consumer, training.

Qualitative studies applied to the company
Studies on work climate, company culture and identity, corporate reputation, evaluation of internal processes.

Quantification of internal variables.

Service satisfaction measurement.

Consumer Link Programs.

Trade Insight Programs.

Concept Writing sessions.

Insight detection training.

Training to Research and Marketing Teams.