Punto de Fuga celebrates its 10th anniversary, and we want to thank all of our clients, collaborators and friends who have been with us along the way.
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Research based on a thorough knowledge of PEOPLE, in order to provide brands with INSIGHTS that bring added VALUE
Quality
Agilty
Flexibility
Innovation
Daringness
Expertise
We Are Current Topics
Extensive Experience
We have a long trajectory in market research.
+
Consumers interviewed in the last year
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Focus Groups conducted in the last year
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Studies carried out
+
Years in the market
Our Solutions
I am at the
sarting point
I need to lay the foundations, take the market’s pulse, soak up trends.
Trend and paradigm shift studies.
Continuous lifestyle insight studies
U&A, baseline studies and basemarket analysis
I am looking for new ideas
for my business
I need support to define focal points, analyse opportunities and find inspiration to create ideas.
Innovation planning for companies (expert model).
Creativity training (attitudes, techniques...)
Inspiration for Innovation
Immersion: "One day in the life of the consumer".
Trend sensors with continuous collection of inspirational material.
I already have some ideas...
I want to give shape to them
I start with something abstract that I need to specify or I have defined something that I want to optimize.
Concept Labs.
Creation of territories.
Concept tuning.
Focus Groups to Use: to gear all parts of the mix.
Concept Screening, TURF & MAXDIFF.
PROFESS: Qualitative and quantitative.
I want to assess my
market proposals
To test my ideas and decide on the best alternative.
Concept/Product/Packaging Testing.
Advertising Pre-test
Mix Testintg
Succes index.
Satisfaction studies.
Volumetric studies.
“Ready to Go” qualitative studies": 3 days from approval until delivery of results.
Qualitative Online Research
I already have my strategy... Now i want to hit the mark in de moment of truth
I need my marketing communication to be convincing and my point of sale actions to be mobilising.
Point of sale and shopping process
Shopper and retail
Meet Your Shopper
Trade Insights
Funnel and shopping archetypes
Touchpoints
Communication
Advertising Post-tests
Trackings
Price and promotions
Mistery shopper
Mobile Shopper Test
Pre-Analysis (incidence of changes to the packaging, assortment, novelties, visibility and brand purchase)
Post-Analysis (studies on the effectiveness and impact of brand in POS actions, Shopper Launch Test with first buyers)
I would like to take advantage of new tools and disciplines
Adapt new approaches and devices, to be where my consumer is.
Tools
Eye tracking, thinking aloud
Face emotions, non-verbal analysis: storyboards, mood-boards, mental clouds, empathy maps, card sorting.
Hybrid research: Interviews to 4.
Experimental research: Confrontational groups.
Multidisciplinary
Neuroscience.
Strategic consulting.
Design Thinking.
New scenarios and devices
Internet.
Analysis of the discourse in Forums, Blogs and Social Networks.
APPS on mobile phones and tablets.
Natural environment: spontaneous interceptions, groups in bars, sports facilities, etc.
My goals are within my organization
I need to optimize the development of my company, my computers to interact with the consumer, training.
Qualitative studies applied to the company
Studies on work climate, company culture and identity, corporate reputation, evaluation of internal processes.
Quantification of internal variables.
Service satisfaction measurement.
Consumer Link Programs.
Trade Insight Programs.
Concept Writing sessions.
Insight detection training.
Training to Research and Marketing Teams.
Our team
Mauro
"The Good-Nature"
Qualitative
Madrid
EARTHLY, DIRECT AND HONEST, traveling with him is to see things in the most authentic way, "a spade a spade" is his philosophy, and he will encourage you to kindly taste together his award winning wine, Viña Tuelda.
- mauro.gonzalez@puntodefuga.es
- 91 360 53 93
Mariano
"The enthusiastic"
Qualitative
Madrid
BOOKISH, CAREGIVER AND CAREFUL, CREATIVE AND TALKATIVE, passionate about travelling companion who get infect you with his unique way of living each experience.
- mariano.maqueda@puntodefuga.es
- 91 360 53 93
SEBAS
"The leader"
Quantitative
Barcelona
STRENGTH, VISION AND BASIS, Chef of the expedition. Thus you have a different cuisine, exquisite and unforgettable journey, leaving deep memory marks.
- sebas.walino@puntodefuga.es
- 93 476 14 94
MÓNICA
"The dynamite"
Quantitative
Madrid
RESTLESS, DYNAMIC AND ELECTRICAL ... versatile as they come, travel with her is unpredictable: she will propose equally an urban or recesses, cultural or gastronomic site, with friends or with family, shopping or climbing ... plan. She is 100% dynamism!
- monica.rebordinos@puntodefuga.es
- 91 360 53 93
LAURA T.
"The Ace"
Quantitative
Barcelona
ORGANIZER, EFFICIENT AND A BOOST, travel with her means not miss anything, Plans with children? a violin concert ?, a basketball match? Although it may seem stressful, don´t worry! She always gets it.
- laura.torrebadell@puntodefuga.es
- 93 476 14 94
JAUME
"The Painstaking"
Qualitative
Barcelona
EXPRESSIVE, ATTENTIVE AND DETERMINED, he takes care of all the travel details and get the spirits never fail, it doesn’t mind how big is the slope to continue the way.
- jaume.vilanova@puntodefuga.es
- 93 476 14 94
LELIA
"Vibrancy"
Qualitative
Barcelona
OPTIMISTIC, ENERGETIC, CHEERFUL… Livening up the trip!
She’ll take you to places that only the bold dare to explore. Fearless, she’ll take you to exciting places – not for the faint hearted!
- lgonzalez@puntodefuga.es
- 93 476 14 94
SERGIO
"El data man"
Quantitative
Barcelona
A travel guide on legs, he’ll provide you with data, information, people, companies… You name it!
He’ll take you to exclusive places only he knows about.
- sergio.rodriguez@puntodefuga.es
- 93 476 14 94
Alberto
"The Balance"
Quantitative
Madrid
QUIET, AND ALWAYS IN A POSITIVE ZEN MOOD, if you travel with him you could implement his own mathematical formula:
75% reflexiveness + 25% improvisation = Plazas
- alberto.plazas@puntodefuga.es
- 91 360 53 93
Laura I.
"The accuracy"
Quantitative
Barcelona
TIDY, PERSEVERING AND FUNNY, she is a natural on the Internet, she will track any web to find you the best plan for your next getaway.
- laura.isierte@puntodefuga.es
- 93 476 14 94
ANA
"The spontaneity"
Qualitative
Madrid
CLOSE, FUNNY AND VERSATILE, her good vibes motivate us along the way, and although his passion is photography, she will always surprise you with many ways to make the trip even more fun.
- ana.alonso@puntodefuga.es
- 91 360 53 93
RAMÓN
"The engineer"
Quantitative
Barcelona
METHODICAL, PRACTICAL and STRAIGHT-FORWARD, even if you stay isolated in the middle of the jungle, you will find the most ingenious and efficient way to get you out of any trouble so you can continue your adventure.
- ramon.jordana@puntodefuga.es
- 93 476 14 94
MONTSE
"The involvement"
Quantitative
Barcelona
CONSISTENT WITH a STRONG PERSONALITY AND MERRY, Montse and her plans. Fancy a beer? Do not worry, wherever your destination she will arrange to have all social events in motion.
- montse.cias@puntodefuga.es
- 93 476 14 94
EVA
"The smile"
Qualitative
Madrid
OPTIMISTIC, INNOVATIVE AND GENUINE, she is the charme with PDO. She knows better than anyone the “in” and trendy places but at the same time, if you join her, you could also enjoy the essence of classics.
- eva.zarate@puntodefuga.es
- 91 360 53 93
CARLOS
"The Restlessness"
Quantitative
Barcelona
POSITIVE, CREATIVE AND ENJOYABLE, he will re-discover you every place like if it was your first time, showing you new nuances you missed before
- carlos.claver@puntodefuga.es
- 93 476 14 94
MARÍA JOSÉ
"The Carpe-Diem"
Management
Madrid
IMPULSIVITY, SENSE OF HUMOR AND ENJOYNMENT AS HARD AS SHE CAN, she has the know how in life and will help you to squeeze all the juice of your trip. As she always says: "take it easy and enjoy my friend!"
- mariajose.martin@puntodefuga.es
- 91 360 53 93
AITOR
"Keep Calm"
Qualitative
Barcelona
NEIGHBOURING, STAID and DECIDED. Calm and quiet for your senses, do not miss anything. Breathe, observe, think... and enjoy the ride.
- aitor.vargas@puntodefuga.es
- 93 476 14 94
MARIBEL
"The versatility"
Management
Barcelona
SOCIABLE, CREATIVE AND CLOSE Always by your side and ready to help you, she will make you feel comfortable in any route, as much blockages you find in the way.
- maribel.tello@puntodefuga.es
- 93 476 14 94
DAVID
"The patience"
Quantitative
Madrid
CALM, POSITIVE AND UPBEAT. Despite he loves to plan and organize each travel, he will never say no to an unexpected change of plans.
- david.martin@puntodefuga.es
- 91 360 53 93
NEUS
"The scout"
Qualitative
Barcelona
RESTLESS, CURIOUS and SOCIABLE. On each trip wants to learn something new, so she will dare to go away from the road. She´ll keep the guide on the bag and will listen to people who crosses her path. She knows it's the best way to discover the most authentic places.
- neus.carreras@puntodefuga.es
- 93 476 14 94
HELENA
"Excitement"
Qualitative
Madrid
CURIOUS, DRIVEN AND THOROUGH. With her, you’ll always feel that you are travelling along new paths. She’ll check travel tips and routes to the detail, but then add some sparkle to make the journey unforgettable.
- helena.martinezalonso@puntodefuga.es
- 91 360 53 93
Marion
"Passion about the world"
International
Barcelona
Half German, half Argentinian, she’s an experienced travel guide and a delightful companion.
You’ll be surprised by her structured creativity, and her sketches will provide the good memories. She will skillfully lead you to the right destination.
- marion.tamme@puntodefuga.es
- 93 476 14 94
Judith G.
"The Amazonian"
Qualitative
Madrid
PASSIONATE, VISIONARY AND MOTIVATING. Curiosity in its purest state. She will take you to places never explored before and will show you uncharted paths out of the ordinary. Her enthusiasm is infectious.
- judith.gomez@puntodefuga.es
- 91 360 53 93
Alex
"The Audacious"
Quantitative
Madrid
MODERN AND INNOVATIVE. Our resident Millennial is the secret formula for your journey towards the discovery of up-and-coming trends.
- Alex.saez@puntodefuga.es
- 91 360 53 93
Roberto
"The Foodie"
Quantitative
Madrid
VISIONARY, PASSIONATE AND PERSISTENT. A traveller that loves getting around on two wheels. He’s an expert in savouring what life has to offer and at discovering new meeting points among people.
- roberto.dominguez@puntodefuga.es
- 91 360 53 93
Judith P.
"The Adventurer"
Qualitative
Barcelona
AGILE, CURIOUS AND ADVENTUROUS. The perfect combination to live great experiences. She has no fear of the unknown and only needs a backpack to undertake any journey!
- Judith.parera@puntodefuga.es
- 93 476 14 94
