We are Experts
PFINSIGHTS 2023
Jan 2024
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SUSTAINABILITY
Dec 2023
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Trans-pandemic Society (4th wave)
Mar 2022
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Research based on a thorough knowledge of PEOPLE, in order to provide brands with INSIGHTS that bring added VALUE
Quality
Agilty
Flexibility
Innovation
Daringness
Expertise
Our Experience
We have a long trajectory in market research.
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Consumers interviewed in the last year
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Focus Groups (face to face and online) conducted in the last year
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Studies carried out
+
Years in the market
Our Solutions
I am at the
sarting point
I need to lay the foundations, take the market’s pulse, soak up trends.
Trend and paradigm shift studies.
Continuous lifestyle insight studies
U&A, baseline studies and basemarket analysis
I am looking for new ideas
for my business
I need support to define focal points, analyse opportunities and find inspiration to create ideas.
Innovation planning for companies (expert model).
Creativity training (attitudes, techniques...)
Inspiration for Innovation
Immersion: "One day in the life of the consumer".
Trend sensors with continuous collection of inspirational material.
I already have some ideas...
I want to give shape to them
I start with something abstract that I need to specify or I have defined something that I want to optimize.
Concept Labs.
Creation of territories.
Concept tuning.
Focus Groups to Use: to gear all parts of the mix.
Concept Screening, TURF & MAXDIFF.
PROFESS: Qualitative and quantitative.
I want to assess my
market proposals
To test my ideas and decide on the best alternative.
Concept/Product/Packaging Testing.
Advertising Pre-test
Mix Testintg
Succes index.
Satisfaction studies.
Volumetric studies.
“Ready to Go” qualitative studies": 3 days from approval until delivery of results.
Qualitative Online Research
I already have my strategy... Now i want to hit the mark in de moment of truth
I need my marketing communication to be convincing and my point of sale actions to be mobilising.
Point of sale and shopping process
Shopper and retail
Meet Your Shopper
Trade Insights
Funnel and shopping archetypes
Touchpoints
Communication
Advertising Post-tests
Trackings
Price and promotions
Mistery shopper
Mobile Shopper Test
Pre-Analysis (incidence of changes to the packaging, assortment, novelties, visibility and brand purchase)
Post-Analysis (studies on the effectiveness and impact of brand in POS actions, Shopper Launch Test with first buyers)
I would like to take advantage of new tools and disciplines
Adapt new approaches and devices, to be where my consumer is.
Tools
Eye tracking, thinking aloud
Face emotions, non-verbal analysis: storyboards, mood-boards, mental clouds, empathy maps, card sorting.
Hybrid research: Interviews to 4.
Experimental research: Confrontational groups.
Multidisciplinary
Neuroscience.
Strategic consulting.
Design Thinking.
New scenarios and devices
Internet.
Analysis of the discourse in Forums, Blogs and Social Networks.
APPS on mobile phones and tablets.
Natural environment: spontaneous interceptions, groups in bars, sports facilities, etc.
My goals are within my organization
I need to optimize the development of my company, my computers to interact with the consumer, training.
Qualitative studies applied to the company
Studies on work climate, company culture and identity, corporate reputation, evaluation of internal processes.
Quantification of internal variables.
Service satisfaction measurement.
Consumer Link Programs.
Trade Insight Programs.
Concept Writing sessions.
Insight detection training.
Training to Research and Marketing Teams.
Our team
Mauro
"The Good-Nature"
Qualitative
Madrid
EARTHLY, DIRECT AND HONEST, traveling with him is to see things in the most authentic way, "a spade a spade" is his philosophy, and he will encourage you to kindly taste together his award winning wine, Viña Tuelda.
- mauro.gonzalez@puntodefuga.es
- 91 360 53 93
Mariano
"The enthusiastic"
Qualitative
Madrid
BOOKISH, CAREGIVER AND CAREFUL, CREATIVE AND TALKATIVE, passionate about travelling companion who get infect you with his unique way of living each experience.
- mariano.maqueda@puntodefuga.es
- 91 360 53 93
SEBAS
"The leader"
Quantitative
Barcelona
STRENGTH, VISION AND BASIS, Chef of the expedition. Thus you have a different cuisine, exquisite and unforgettable journey, leaving deep memory marks.
- sebas.walino@puntodefuga.es
- 93 476 14 94
MÓNICA
"The dynamite"
Quantitative
Madrid
RESTLESS, DYNAMIC AND ELECTRICAL ... versatile as they come, travel with her is unpredictable: she will propose equally an urban or recesses, cultural or gastronomic site, with friends or with family, shopping or climbing ... plan. She is 100% dynamism!
- monica.rebordinos@puntodefuga.es
- 91 360 53 93
LAURA T.
"The Ace"
Quantitative
Barcelona
ORGANIZER, EFFICIENT AND A BOOST, travel with her means not miss anything, Plans with children? a violin concert ?, a basketball match? Although it may seem stressful, don´t worry! She always gets it.
- laura.torrebadell@puntodefuga.es
- 93 476 14 94
JAUME
"The Painstaking"
Qualitative
Barcelona
EXPRESSIVE, ATTENTIVE AND DETERMINED, he takes care of all the travel details and get the spirits never fail, it doesn’t mind how big is the slope to continue the way.
- jaume.vilanova@puntodefuga.es
- 93 476 14 94
JOSE LUIS
"THE OPTIMIST"
Qualitative
Madrid
VITALITY, POSITIVISM, GO AHEAD. You can do anything. Where some see problems, José Luis sees challenges. If there are steep slopes on the journey, he accompanies you to show you that with every meter you climb, the views (like life) get better and better.
- joseluis.rentero@puntodefuga.es
- 91 360 53 93
SERGIO
"El data man"
Quantitative
Barcelona
A travel guide on legs, he’ll provide you with data, information, people, companies… You name it!
He’ll take you to exclusive places only he knows about.
- sergio.rodriguez@puntodefuga.es
- 93 476 14 94
Alberto
"The Balance"
Quantitative
Madrid
QUIET, AND ALWAYS IN A POSITIVE ZEN MOOD, if you travel with him you could implement his own mathematical formula:
75% reflexiveness + 25% improvisation = Plazas
- alberto.plazas@puntodefuga.es
- 91 360 53 93
Laura I.
"The accuracy"
Quantitative
Barcelona
TIDY, PERSEVERING AND FUNNY, she is a natural on the Internet, she will track any web to find you the best plan for your next getaway.
- laura.isierte@puntodefuga.es
- 93 476 14 94
RAMÓN
"The engineer"
Quantitative
Barcelona
METHODICAL, PRACTICAL and STRAIGHT-FORWARD, even if you stay isolated in the middle of the jungle, you will find the most ingenious and efficient way to get you out of any trouble so you can continue your adventure.
- ramon.jordana@puntodefuga.es
- 93 476 14 94
CARLOS
"The Restlessness"
Quantitative
Barcelona
POSITIVE, CREATIVE AND ENJOYABLE, he will re-discover you every place like if it was your first time, showing you new nuances you missed before
- carlos.claver@puntodefuga.es
- 93 476 14 94
MARÍA JOSÉ
"The Carpe-Diem"
Management
Madrid
IMPULSIVITY, SENSE OF HUMOR AND ENJOYNMENT AS HARD AS SHE CAN, she has the know how in life and will help you to squeeze all the juice of your trip. As she always says: "take it easy and enjoy my friend!"
- mariajose.martin@puntodefuga.es
- 91 360 53 93
AITOR
"Keep Calm"
Qualitative
Barcelona
NEIGHBOURING, STAID and DECIDED. Calm and quiet for your senses, do not miss anything. Breathe, observe, think... and enjoy the ride.
- aitor.vargas@puntodefuga.es
- 93 476 14 94
MARIBEL
"The versatility"
Management
Barcelona
SOCIABLE, CREATIVE AND CLOSE Always by your side and ready to help you, she will make you feel comfortable in any route, as much blockages you find in the way.
- maribel.tello@puntodefuga.es
- 93 476 14 94
Marion
"Passion about the world"
International
Barcelona
Half German, half Argentinian, she’s an experienced travel guide and a delightful companion.
You’ll be surprised by her structured creativity, and her sketches will provide the good memories. She will skillfully lead you to the right destination.
- marion.tamme@puntodefuga.es
- 93 476 14 94
ANNA
"THE CURIOSITY"
Qualitative
Barcelona
Full-blooded optimist, cheerful and smiling. Very attentive to the meaning of things and in search of perfection. She always looks for the right word and the exact number ... while she tells you one of her funny anecdotes.
- anna.gimeno@puntodefuga.es
- 93 476 14 94
Paula P.
"THE PASSIONATE"
Quantitative
Madrid
CURIOSITY, ADVENTURE ALL AROUND THE CLOCK. She seeks to make the most of every experience and discovers every corner (of the planet, of the data...). Her trips are adventures where you don't remain impassive, there's always a plan!
- paula.pascual@puntodefuga.es
- 91 360 53 93
JÚLIA
"THE COMMITMENT"
Qualitative
Barcelona
Committed to her people, her environment and her values. Always ready to listen, to lend a hand and to join forces, she's always game for anything! Lover of long and intense after-dinner conversations and van trips. Oh, and in her spare time... you'll find her far from the big city!
- julia.armengol@puntodefuga.es
- 93 476 14 94
JAVIER
"THE METHODOLOGY"
Quantitative
Madrid
Travelling with Javi is having the guarantee that nothing will be left to chance; all the routes and stops will be under his control. You will travel with the peace of mind of a companion who has evaluated and argued the pros and cons of each adventure. Simply get on his train!
- javier.renes@puntodefuga.es
- 91 360 53 93
CLÀUDIA
"THE SMILE"
Qualitative
Barcelona
She is a daring person and a fan of things well done, she doesn't deny the trips that life offers her. Moreover, she faces them by applying a maxim: challenges are best faced with a smile. And although she loves Mediterranean life (being born by the sea leaves its mark), she is passionate about discovering other places - especially the British Isles - she's very British!
- claudia.alva@puntodefuga.es
- 93 476 14 94
ANDREA
"THE ELEGANCE"
Qualitative
Madrid
Detail-oriented, always well prepared and organised, travel is part of her DNA. If there is anyone who takes great care and attention to detail when travelling, it is her. She is always discovering the most fascinating and avant-garde places of the moment.
- andrea.ramos@puntodefuga.es
- 91 360 53 93
ANNA G.
"THE DARING"
Quantitative
Madrid
ORGANISED, METICULOUS AND SENSITIVE. Travelling with her brings a lot of peace of mind because nothing escapes her planning: she has everything very well written down. And although she is quite daring, there are two essential elements that her destinations must have: the sea and the sun - daring yes, but not everything goes!
- anna.guell@puntodefuga.es
- 91 360 53 93
