My goals are within my organisation.
CSR; team in touch with the consumer, plan for executives.
At Punto de Fuga we have experts for the research applied to companies, with processes that have been intervened by managerial departments, HR, CSR…
- Work climate, company culture and identity studies
- Corporate reputation studies.
- Review of internal processes (leadership, ownership, communication).
- 360º quantification system.
- Training processes: concept writing, insight detection training.
Annual Programs for the internal team to be in direct contact with the consumer. Ethnographic studies with the team and consumer links.
- Approximation sessions of the teams to the consumer with a practical phase of moderation.
- Trade insights: sessions for teams to deepen specific knowledge within the channel.