Take advantage of new technologies and new disciplines…
neuroscience, social networks, platforms.
The latest approaches in accordance with the latest in research.
- Neuromarketing: eye-tracking, eye-tracking + thinking aloud, face emotions; working together with partners like Neurologyca with whom we share expertise.
- Non verbal: storyboards, mood-boards, mental clouds, empathy maps, card sorting.
- Hybrid research: Interviews to 4 people.
- Experimental: confrontational groups.
- Design Thinking.
The new technological reality of the consumer, allows us to apply research methodologies 2.0.
Internet Platform, forums, blogs, natural environment, mobile phone and tablet apps. Content analysis; working together with partners like Sentisis with whom we share expertise.