Hit the mark in the moment of truth...
To test my communication, the point of sale, and analyse price.
The moment of truth: point of sale analysis
- Shopper and retail studies.
- Trade Insights.
- Purchase funnel by categories.
- Touch point studies.
- Safari interviews: we go shopping with the consumer.
- Price elasticity and promotion testing, conjoint CBC.
And after launch we follow-up:
- Analysis First Buyers
- Communication tracking: analysis of campaigns, launches and the effect on Brand Equity.