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Hit the mark in the moment of truth...
To test my communication, the point of sale, and analyse price.

The moment of truth: point of sale analysis

  • Shopper and retail studies.
  • Trade Insights.
  • Purchase funnel by categories.
  • Touch point studies.
  • Safari interviews: we go shopping with the consumer.
  • Price elasticity and promotion testing, conjoint CBC.
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And after launch we follow-up:

  • Analysis First Buyers
  • Communication tracking: analysis of campaigns, launches and the effect on Brand Equity.

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