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PFFridays 10May

Ikea seeks a tenant for the Primavera Sound Festival

Ikea seeks a tenant for the Primavera Sound Festival

The brand launches a casting to find a tenant for the Ikea house that will be installed on the festival site

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Activia launches a probiotic shot

Activia launches a probiotic shot

The new product is made from living active natural ferments. It is composed of 100% natural fruit and milk

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Starbucks and the expiration date…

Starbucks and the expiration date…

…or, how to reduce food waste and, in turn, contribute to the cause of solidarity by selling with discounts of 50%

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In the UK Coca Cola bets on expanding its range

In the UK Coca Cola bets on expanding its range

Coca Cola launches a range of cola drinks for mixing. They are called Coca Cola Signature Mixers

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Axe presents the Axorcist

Axe's new campaign is a “call" to authenticity and the search for one's own self through humor

ColaCao celebrates 75

ColaCao celebrates 75

The brand is present in 6 million households. It is estimated that 50 glasses of ColaCao milk are being drunk per second

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Veggie Hacks", an idea by Vea y Ogilvy Argentina

Children's relationship with vegetables is often problematic. Starting from the powerful insight that children put everything in their mouths, they came up with veggie hacks

Nike pays tribute to the female footballers

Women's sport continues to fight for equality.

In the run-up to the Women's World Cup in France Nike launches a campaign around “Just do it!”

Barbie presents new, inspiring role models

Barbie presents new, inspiring role models

The singer Alaska, the Paralympic athlete Desirée Vila and the scientist Nerea Luis were chosen as feminine references to inspire girls

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Magnum bets on Iris

Magnum bets on Iris

Magnum's new campaign features a 97-year-old model who becomes its global ambassador

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