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PFFridays 5Jul

P&G continues to talk about values and prejudices

The look follows the path of The Talk and focuses on the most unconscious prejudices that are revealed with a simple glance

Cruzcampo have tuned their label

Cruzcampo have tuned their label

47 labels are launched by the brand with the name of Spanish cities and municipalities which are or wer crucial  for the brands’ history

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BBVA and Wallapop join the Pride movement

BBVA illuminated its iconic headquarters in Madrid with the colors of the rainbow tray, while Wallapop placed a giant canvas with a concept very much in line with who they are

Missing Types -  a very original campaign

Missing Types - a very original campaign

The American Red Cross is celebrating the World Blood Day and invited brands to remove the letters "O", "A" and "B" from their logos

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Billie gives it one more turn

Billie gives it one more turn

Last year Billie showed for the first time women “with hair” in their campaign... this year  they go a step further with normalizing female bodyhair

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Prípiat and tourism

Prípiat and tourism

A trip to Chernobyl: three nights in a 4-star hotel, including a guided tour - for 260 euros only... The demand for “Tanoturism” is constantly increasing!

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Beer cans with Pantone

Beer cans with Pantone

A matter of pride: in Bolsonaro's Brazil a beer brand collaborates with Pantone and launches a bundle-pack inspired by the LGTB flag

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Yes arrives to the market!

Yes arrives to the market!

Nestlé's commitment to bars made with nuts and fruit comes with 5 different variants

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Lidl launches My Best Veggie

Lidl launches My Best Veggie

The new range of 40 vegetarian and vegan products includes hamburgers, falafel, cheese empanadas... and the first vegan mass market tortilla (Spanish omelet)

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Telepizza against hate messages

The company will deliver its new Telepizza Rainbow to anyone who tears stickers or intolerant posters towards the collective and takes it to a chain establishment

Michelin goes to Soria

The communication campaign brings Soria's women together to talk about safety at the wheel

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