SOLUTIONS

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Infografía Soluciones

I already have ideas and want to give shape to them.
Fine-tuning, implementation and optimization.

To help you give shape to your most abstract ideas we carry out co-creative processes such as:

  • Concept lab: creation of concepts (packaging, ideas, etc.) on the basis of consumer insights or insights of the company itself.
  • Creation of territories.
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If the goal is to optimize or perform a first sieve of ideas, we conduct studies such as:

  • Concept tuning / Focus groups to use: Sequential tests to fine-tune the concept until obtaining the ideal version.
  • Concept Screening, TURF & MAXDIFF: Our TURF analysis includes an estimate of the increase of potential sales.

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