I already have ideas and want to give shape to them.
Fine-tuning, implementation and optimization.
To help you give shape to your most abstract ideas we carry out co-creative processes such as:
- Concept lab: creation of concepts (packaging, ideas, etc.) on the basis of consumer insights or insights of the company itself.
- Creation of territories.
If the goal is to optimize or perform a first sieve of ideas, we conduct studies such as:
- Concept tuning / Focus groups to use: Sequential tests to fine-tune the concept until obtaining the ideal version.
- Concept Screening, TURF & MAXDIFF: Our TURF analysis includes an estimate of the increase of potential sales.