01The challenge
A well-known international food brand, a reference in breakfast cereals and cereal-based products, wanted to delve deeper into the role of promotions in the purchase of cereals and savory snacks.
And there was an added challenge: understanding whether that role was the same in markets as different as Spain, Italy, France and Germany.
02
A look at 4 markets and more than 5,000 consumers
To obtain a solid and comparable view, we conducted more than 5,000 online interviews, ensuring adequate representation of each of the four countries. This allowed us to focus not only on promotional behavior, but also on the differences and common patterns across markets.
+5,000
online interviews
Spain
Italy
France
Germany
03From data to a tool for decision-making
01what role promotions currently play;
02how they influence purchase within the category;
03and what to keep in mind when designing and applying future promotions.
Consumer analysis→Actionable recommendations
4 markets, +5,000 consumers, and one question: what role do promotions play in the purchase?
Countries:
Italia, Francia, Alemania