Our client needed an in-depth understanding of how Brazilians consume non-hot beverages (NOT Hot Drink):
which categories have the strongest presence, how often they are consumed, when they appear and what role the different brands play.
The ultimate goal was clear: to use that knowledge to adapt their portfolio to new consumption realities.
To build a representative view of the market, we conducted 4,000 CAWI interviews, ensuring representativeness of the Brazilian population by gender, age and region.
A sample of this size allowed us not only to understand overall behavior, but also to identify differences between profiles and territories.
The result was a complete X-ray of the main non-hot beverage categories in Brazil.
We analyzed key indicators such as:
The result made it possible to turn thousands of responses into a clear view of how, when and what Brazilians consume.
A snapshot of the market designed to answer a business question: How should the portfolio evolve to stay aligned with the way consumption is really changing?
