On June 18, our colleagues Aitor Vargas and Andrea Ramos had the opportunity to participate in the annual "@ of I+A" event, where they delivered a presentation on one of our favourite research methodologies: Focus Food.
At an event focused on the latest developments in artificial intelligence, we took the opportunity to showcase innovation from a different perspective: the power of real-life experiences. This is where people interact with products naturally and without filters, where spontaneous reactions generate unique learnings, and where the insights that truly drive innovation emerge. That is precisely what Focus Food is all about.
We would like to congratulate the "@ of I+A" event on its 10th anniversary for continuing to be a benchmark in the market research industry. We also extend our sincere thanks to Insights + Analytics España for giving us the opportunity to be part of this special occasion.
If you would like to learn more about our Focus Food methodology, click the link below: Focus Food.
